Churnkey Pricing and What Each Plan Costs by Churn Volume
By RevRescue team · · 7 min read
Estimate what failed payments cost you each month
Two numbers, no signup and no billing access needed.
Churnkey pricing starts at 250 USD a month billed yearly, or 300 USD month to month, on the Starter plan for businesses with under 5,000 USD in monthly churn volume. Core starts at 500 USD a month and Intelligence at 625 USD a month, both for 10,000 USD or more in monthly churn volume, and both rise in steps as that volume grows. Enterprise is quoted.
Those are the figures on Churnkey's own pricing page at the time of writing. Review sites still show older numbers, such as plans from 199 USD, so treat anything not on the vendor's page as out of date and confirm before you budget.
The rest of this page works through what each plan includes, what a year really costs at different sizes, and whether you need a full retention suite or only the failed payment part of it.
Churnkey plans and prices
| Plan | Billed yearly, per month | Shorter billing, per month | Who it is for |
|---|---|---|---|
| Starter | $250 | $300, monthly | Under $5k monthly churn volume |
| Core | From $500 | From $600, monthly | $10k or more monthly churn volume |
| Intelligence | From $625 | From $750, quarterly commitment | $10k or more monthly churn volume |
| Enterprise | Custom quote | Custom quote | $100k or more monthly churn volume |
Starter covers cancel flows, payment recovery and metrics. Core adds A/B testing, unlimited segmentation, customer timelines, precision retries and Slack and webhook integrations. Intelligence adds the AI features, including adaptive offers, feedback analysis and translations, and needs a quote from Churnkey's team. Enterprise adds a dedicated technical account manager, custom integrations and legal support.
Starter and Core come with a 14 day trial. Annual billing is discounted but not required on Starter and Core, and Churnkey says pricing is fixed for 12 months and reviewed yearly.
How Core and Intelligence scale with churn volume
Churnkey does not price on MRR or seats. It prices on monthly churn volume, which is the subscription revenue at risk of leaving each month. The more revenue is churning, the higher the tier.
| Monthly churn volume | Core, billed yearly | Core, monthly | Intelligence, billed yearly | Intelligence, quarterly |
|---|---|---|---|---|
| Up to $10k | $500 | $600 | $625 | $750 |
| Up to $20k | $700 | $840 | $825 | $990 |
| Up to $30k | $900 | $1,080 | $1,025 | $1,230 |
| Up to $40k | $1,100 | $1,320 | $1,225 | $1,470 |
| Up to $50k | $1,300 | $1,560 | $1,425 | $1,710 |
| $60k to $90k | Custom | Custom | Custom | Custom |
| $100k and above | Enterprise | Enterprise | Enterprise | Enterprise |
Two things are worth asking sales before you sign. First, how your churn volume will be measured, because the page does not spell out which cancellations and failed payments count. Second, where you land if your volume sits between 5,000 and 10,000 USD, since Starter stops below 5,000 and Core is described for 10,000 and up.
What Churnkey costs over a full year
Monthly prices hide the real commitment. Here is the same price list as a yearly total.
| Plan and tier | Billed yearly | Billed monthly or quarterly |
|---|---|---|
| Starter | $3,000 | $3,600 |
| Core, up to $10k churn volume | $6,000 | $7,200 |
| Core, up to $30k | $10,800 | $12,960 |
| Core, up to $50k | $15,600 | $18,720 |
| Intelligence, up to $10k | $7,500 | $9,000 |
| Intelligence, up to $50k | $17,100 | $20,520 |
For larger contracts the only public signal is buyer-reported data. Vendr, which tracks software purchases, lists a median Churnkey contract of about 36,540 USD a year. That is not a list price, and it reflects companies large enough to buy through a procurement service, but it shows where bills go once churn volume passes the published tiers.
What you are paying for
Churnkey is a retention suite, and most of its price reflects cancel flows. When a customer clicks cancel, Churnkey can show a discount, a pause option, a plan change or a survey, and it lets you test which offer saves the most accounts. Teams with a lot of voluntary churn often find this pays for itself, because every saved cancellation is revenue that was about to walk out.
Failed payment recovery is included on every plan as well. That covers retries and the messages that ask a customer to fix a card.
So the pricing question is really a scope question. If half your churn is people clicking cancel, you are buying the right thing. If most of your lost revenue is cards that declined, a suite priced on total churn volume means paying for cancel flow tooling you will barely use.
How to tell which problem you have
Pull last month's lost subscriptions from your billing system and split them in two piles.
- Canceled by the customer. Someone chose to leave. This is voluntary churn, and cancel flows address it.
- Ended after a failed payment. Nobody chose anything. A card expired, hit its limit or was replaced, and the subscription lapsed. This is involuntary churn, and it needs retries, card updates and payment reminders.
For many subscription businesses the second pile is larger than expected, because failed payments do not show up in exit surveys or support tickets. If you do not have the split to hand, the recovery calculator estimates the failed payment side from your MRR and decline rate in under a minute.
Churnkey pricing compared with a flat fee tool
RevRescue only does the second pile, plus invoices and billing errors, and prices it differently. The fee is flat and set by your MRR band, so it does not move when churn volume or recovered revenue goes up.
| Churnkey | RevRescue | |
|---|---|---|
| Priced on | Monthly churn volume | MRR band |
| Entry price | $250 a month billed yearly, $300 monthly | $49 a month billed yearly, $99 monthly |
| Mid-size price | Core from $500 to $1,300 a month billed yearly | Growth $149 a month billed yearly, $299 monthly, up to $250k MRR |
| Top published tier | Custom above $50k churn volume | Enterprise $999 a month billed yearly, $1,999 monthly |
| Cancel flows | Yes, the core of the product | No |
| Failed payment retries and card updates | Yes | Yes, by decline code, card type and time zone |
| Unpaid invoice follow-up | Not a focus | Yes |
| Billing leak detection | Not offered | Yes, Leak Scan |
| Setup | Trial on Starter and Core, quote for higher plans | Self-serve on every plan |
A concrete case. A SaaS company at 80,000 USD MRR with about 12,000 USD of monthly churn volume would sit in Churnkey's second Core tier at 700 USD a month billed yearly, which is 8,400 USD a year. The same company falls in RevRescue's Growth band at 149 USD a month billed yearly, which is 1,788 USD a year. The gap is 6,612 USD. Whether that gap is worth paying depends entirely on how much revenue cancel flows would save you, because RevRescue will not save any of it.
The full price list is on the pricing page, and the feature level view is in our Churnkey alternative comparison.
When Churnkey is worth the price
Pay for Churnkey when voluntary cancellations are a large share of your churn and you have enough volume to test offers. A cancel flow that saves even a few percent of cancellations at 30,000 USD of monthly churn volume covers a 900 USD plan quickly. The AI features on Intelligence make more sense once you have thousands of cancellation sessions to learn from.
It is also a reasonable choice if you want one vendor for both kinds of churn and prefer a single contract over two tools.
When a cheaper, narrower tool makes more sense
Look elsewhere when most of what you lose is failed payments, when you bill a meaningful share of revenue by invoice, or when your size puts you in the awkward range where Churnkey's price is a noticeable share of what it could save. Under roughly 50,000 USD MRR, a 3,000 USD yearly minimum is a real line item. Finance teams that audit this usually review their total SaaS spend in the same pass, and retention tooling is one of the easier lines to right-size because the result is measurable in dollars recovered.
Some teams run both: a cancel flow tool on the cancel button and a dedicated dunning software product on failed payments. The two rarely overlap, as long as only one of them retries cards.
If you are still comparing vendors, our roundup of the best dunning management software covers Churn Buster, Butter and Baremetrics Recover alongside Churnkey.
Frequently asked questions
How much does Churnkey cost?
Churnkey costs 250 USD a month billed yearly, or 300 USD month to month, on the Starter plan for under 5,000 USD in monthly churn volume. Core starts at 500 USD a month and Intelligence at 625 USD a month billed yearly, and both increase with churn volume. Enterprise pricing is quoted.
Does Churnkey have a free plan?
No. Churnkey does not list a free plan. Starter and Core include a 14 day trial, and the pricing page says no credit card is needed to start the Starter trial. After the trial you need a paid plan to keep cancel flows and payment recovery running.
Is Churnkey pricing based on MRR?
No. Churnkey sets its tiers by monthly churn volume rather than MRR, seats or customers. Two companies with the same MRR can pay different prices if one loses more subscription revenue each month. Ask Churnkey how it would measure your volume before comparing quotes.
Does Churnkey charge a percentage of recovered revenue?
Churnkey's pricing page lists fixed subscription tiers and does not mention a performance fee or a share of recovered revenue. Prices change by tier as churn volume grows, and Churnkey says pricing is fixed for 12 months and reviewed annually.
What is a cheaper alternative to Churnkey for failed payments?
For failed payment recovery without cancel flows, RevRescue starts at 99 USD a month, or 49 USD a month billed yearly, for businesses up to 50,000 USD MRR. It covers retries, card updates, payment reminders, unpaid invoice follow-up and billing leak checks for a flat fee.
Can I use Churnkey and a separate dunning tool together?
Yes. Many teams use a cancel flow tool for voluntary churn and a dedicated tool for failed payments. Turn off payment recovery in one of them so that each declined card is retried by a single system, since card networks limit repeated attempts.
